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Our Story

In the late 1960s, the late Frank Romano and Joe Liszka were vacationing in beautiful Key West. Coming out of frigid New York, they basked in the warmth of the island sun a little longer than they should have and suffered uncomfortable burns. A Key West native shared the island’s secret for sunburned skin – Aloe vera – which brought relief to the pair instantly and made their burns disappear by the following morning.

Just so happens Frank was a chemist and cosmetic researcher who was enthusiastically impressed by the results. He figured if Aloe was that effective on damaged skin, it should be part of everyone’s daily hygiene regimen. In 1971, Frank and Joe founded Key West Aloe, and began formulating products with a pure Aloe vera gel base and tantalizing fragrances typical of the tropics. They began selling their wares from a quaint storefront on Front Street, much to the delight of sunburned visitors. These shoppers became fiercely loyal to Key West Aloe products after witnessing first hand the difference they made in the overall health of their skin and hair, and continued to order them long after they returned home.

Today, Key West Aloe offers one of the broadest lines of Aloe-based skin, hair and sun care products in the world. All are lightweight, contain 100% pure, lab certified Aloe vera, and often contain an SPF factor for added protection. Then as now, Frank and Joe were always so positive about the power of their products that each comes with a no-questions-asked, money back guarantee.

Photo of the 200 block of Duval Street in 1976 by Joe Regan.