When our founders, Joe Liszka and Frank Romano, came to the Conch Republic in 1971, they experienced what northern folks aren’t used to: the blazing Key West Sunshine.

Their time on the beach left Frank and Joe red, peeling, and desperate to find relief. That’s when a Key West native shared the island’s secret for sunburned skin: aloe vera.

Frank and Joe were instantly impressed at how quickly aloe worked to soothe their burns. With his skin and mind set at ease, Frank had an idea: why only reach for aloe in times of need? This miracle ingredient has over 200 phytonutrients and polysaccharides, making it much more than a natural burn gel. It’s a power plant holding the key to a healthy, glowing complexion.

Frank and Joe began formulating products with a pure aloe vera base, and soon, the secret was out: Key West Aloe was a must for anyone looking to take a vacation, staycation, or skin-cation.