When our founders, Joe Liszka and Frank Romano, came to the Conch Republic in 1971, they experienced what northern folks aren’t used to: the blazing Key West Sunshine.

Their time on the beach left Frank and Joe red, peeling, and desperate to find relief. That’s when a Key West native shared the island’s secret for sunburned skin: aloe vera.

Frank and Joe were instantly impressed at how quickly aloe worked to soothe their burns. With his skin and mind set at ease, Frank had an idea: why only reach for aloe in times of need? This miracle ingredient has over 200 phytonutrients and polysaccharides, making it much more than a natural burn gel. It’s a power plant holding the key to a healthy, glowing complexion.

Frank and Joe began formulating products with a pure aloe vera base, and soon, the secret was out: Key West Aloe was a must for anyone looking to take a vacation, staycation, or skin-cation.

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  • The best-Optimal results is the greatest face cream. I have been using it with Eye Matrix for about 6 years. I am 40, my skin is perfect. I have no wrinkles and my skin texture is fantastic...Love it!

    MICHELLE
  • Best Sunscreen! What an amazing sunscreen. Went on a 8 day cruise and never burnt the whole trip. Great product... don't be afraid to try. The sunscreen is nice and creamy.

    ANN MARIE
  • Smells like a tropical dream!-I absolutely love this lotion it’s super moisturizing and the smell is absolutely delicious! It makes me feel like I’m always on vacation!

    JULIE
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