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Hydrate, Revive &
Fight Signs of Aging
with our Too Cool  facial mist.
what's new
Key West Aloe TimeLine

Every successful business owner had an “ah-ha” moment that motivated them to start a new company. For Frank Romano and Joe Liszka, our founders, that “ah-ha” moment was a sunburn. Key West Aloe was started based off of the healing powers of one plant and 45 years later, that idea still motivates us to create Aloe Vera based skincare products. Over the last 45 years, we’ve opened a new store, donated to the Florida Keys Educational Foundation, and launched new products like Equus and Gentle Aloe Facial Cleanser. We’ve collected some of our best moments into a historical timeline to share with you, our loyal customers.

Check it out and see what we’ve been doing! Let us know what your favorite Key West Aloe moment is on Facebook, Instagram and Twitter.

You Voted, We Won!

Key West Aloe's Save A Tan was nominated for a NewBeauty, Beauty Choice Award in November. We're excited to announce that we won! With your help, we won the beauty world's most coveted honor. Now other will know what you have all along, Save A Tan is a Beach Bag Must-Have!

See the full list of winners on NewBeauty's website

Key West Aloe
in the mix

Later this year, we plan to release our new Body Butters. This rich product will have 52% Lab Certified Aloe Vera, Olive Oil, Shea Butter, Avocado Oil and Hyaluronic Acid. The formula is complete and all we needed was a fragrance. That's where you came in. We asked you on social media what fragrance you wanted to see in our next product and received over 200 responses! We're not ready to announce the scent, but we can announce the winner… Congratulations Debbie Eubanks!

Thanks to all who entered. We appreciate your feedback and will announce the scent of the new Body Butters soon!

Key West Aloe In the Mix